Tactics, audits and lessons from running paid for Shopify brands. No filler.
Meta AdsMost accounts leak budget on the same handful of structural mistakes. Here are the five fixes that move ROAS the fastest in the first 30 days.
Google AdsMost Shopify stores launch PMax wrong. Here's the asset group, feed and conversion stack we use to take stores from 1.5x to 4x within 90 days.
CROBefore you spend another lira on ads, fix these. They take a day each and most stores see a 0.5–1.5 point lift inside a month.
RetentionForget the 27-flow setup guides. These four flows do 80% of the revenue lift, and you can launch all of them in a weekend.
CreativeUGC works — when it's UGC. Most of what brands call 'UGC' is just a polished testimonial that the algorithm sees through immediately.