Creative

The 6 UGC ad mistakes we see in every audit

Alperen Erbay

Head of Growth

•December 4, 2025•6 min read

The 6 UGC ad mistakes we see in every audit

Authentic UGC has a specific texture: vertical, handheld, real environment, real voice. The moment a video looks produced, performance drops 40–60% in our tests.

Back to all articles

Keep reading

Meta Ads

April 22, 2026

5 levers we pull to push Meta Ads ROAS above 4x

Read article

10 conversion fixes for Shopify stores doing under 2%

CRO

February 8, 2026

10 conversion fixes for Shopify stores doing under 2%

Read article

Hey, Vision Team 👋

My name isfrom

I'd like to share project info and ads figures

A budget for advertising

Locations to be targeted by the ads

Contact me back at

My phone number