Retention
•January 19, 2026•5 min read
The 4 Klaviyo flows every Shopify brand should ship first
Serkan Oral
Founder & Strategy
When we onboard a new Shopify brand to Klaviyo, we ship the same four flows first. They consistently account for the majority of automated email revenue before we touch anything fancy.
- Welcome series (3 emails)
- Abandoned checkout (3 emails)
- Browse abandonment (2 emails)
- Post-purchase / review request (2 emails)
